Heritage Brand

CYCLING PASSION - HERITAGE BRAND

Jerry with his grandfather at warm up of 80's BMX challenge in Italy

Gennaro 'Jerry' de Concilio is the only grandson to inherit the passion for the cycling from his grandfather Mr. Cerbone Gennaro, an Italian cyclist of the early twentieth century at the Velo Club Napoli. 

Jerry is an international entrepreneur who put his passions and skills into the tourism market founding VELOCE®, a first class company, the first in the world to offer sporting equipment rental with convenient pick-up and collection at customer's accommodation, or at the railway stations or airports in in more than 500 Italian cities and in 15 European countries.

In the passion for bicycle VELOCE® want to give to the people the opportunity to live a unique and personal experience, exclusive and irreproducible, to enjoy by bicycle most beautiful territories making of this an opportunity for sustainable development and social responsibility of the company, in respect of a long tradition of family coming since 1928. 


We are in the heart of cycling for an history of more than 89 years!


Pictures: Jerry’s grandfather on 1928 at the Velo Club Napoli and medals won by him, Mr.Gennaro Cerbone in the first picture is the first of the cycling team from left side, in other pictures is indicated with black cross sign written by pen under the cyclist. 


Velo Club Napoli - 1928 - in which Jerry's grandfather was professional cyclist

Grandfather Cerbone Gennaro during regional cycling competition on 1928

Grandfather Cerbone Gennaro during regional cycling competition on 1928

Grandfather Cerbone Gennaro during regional cycling competition on 1928

Gold medal won by Cerbone Gennaro on the early twentieth century

Silver medal won by Cerbone Gennaro on the early twentieth century

Bronze medal won by Cerbone Gennaro on the early twentieth century




"To the memory of Antonio de Concilio and Gennaro Cerbone"




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